Gaston is a playful lighting brand creating lamps for young adults who see their homes as an extension of their personality. We partnered with them to develop a distinctive visual identity that captures the brand’s quirky character, turning everyday lighting into a bold form of self-expression. The identity embraces a vibrant and unconventional design language, mixing expressive graphics, unexpected details, and a sense of humor to create a brand that feels creative, approachable, and impossible to overlook.