Wink reimagines natural wine through a lens of simplicity, style, and modern conviviality, bringing a fresh perspective to a category often defined by convention. Working closely with the brand, we developed an identity designed to feel instantly approachable yet distinctly ownable, balancing playful charm with a refined sense of confidence. The result is a vibrant visual system where expressive typography, unexpected details, and a bold use of colour create a brand that feels contemporary, characterful, and unapologetically optimistic.